What businesses can do when their reputation is in ruins

Introduction
Many companies without a reputation management team or experts always have it difficult when they face a reputation management crisis. Some do not know what to do and others end up deleting the reviews written about them. When your company is being targeted or maybe it is receiving so many complaints, there are many ways to solve and curb the situation. According to Francis Santa an expert in reputation management, here are some of the things that one can do to restore your reputation
Aggressive SEO
This is the first method that you can try out to clear your company or brand of any online reputation crisis. Being ranked on the first page of search engines is one suitable way to get rid of negative publicity. Your marketing team should come up with a suitable marketing strategy that will promote and increase the ranking of your content online. The SEO strategy is very important no one out there should ignore it. If all goes well, this is the first step that you can use to restore your reputation.
Investigations
If you are receiving negative publicity but you do not have an idea of what is going on, you can consider starting an investigation. This is very important especially when the crisis is very serious. If you are not an expert in analysis, you can as well hire an expert who will carry out the investigation. Through thorough analysis, you will have an idea of where the attack is coming from, what the reasons for the attack are who are the attackers. From that point, you can easily come up with a strategy that can help you control the situation or restore your company’s image and reputation. Do not just sit back and do nothing because it will ruin your company.